diff --git a/drivers/hwmon/k10temp.c b/drivers/hwmon/k10temp.c
index 7b177b9fbb09..a267b11731a8 100644
--- a/drivers/hwmon/k10temp.c
+++ b/drivers/hwmon/k10temp.c
@@ -77,6 +77,13 @@ static DEFINE_MUTEX(nb_smu_ind_mutex);
 #define ZEN_CUR_TEMP_RANGE_SEL_MASK		BIT(19)
 #define ZEN_CUR_TEMP_TJ_SEL_MASK		GENMASK(17, 16)
 
+/*
+ * AMD's Industrial processor 3255 supports temperature from -40 deg to 105 deg Celsius.
+ * Use the model name to identify 3255 CPUs and set a flag to display negative temperature.
+ * Do not round off to zero for negative Tctl or Tdie values if the flag is set
+ */
+#define AMD_I3255_STR				"3255"
+
 struct k10temp_data {
 	struct pci_dev *pdev;
 	void (*read_htcreg)(struct pci_dev *pdev, u32 *regval);
@@ -86,6 +93,7 @@ struct k10temp_data {
 	u32 show_temp;
 	bool is_zen;
 	u32 ccd_offset;
+	bool disp_negative;
 };
 
 #define TCTL_BIT	0
@@ -204,12 +212,12 @@ static int k10temp_read_temp(struct device *dev, u32 attr, int channel,
 		switch (channel) {
 		case 0:		/* Tctl */
 			*val = get_raw_temp(data);
-			if (*val < 0)
+			if (*val < 0 && !data->disp_negative)
 				*val = 0;
 			break;
 		case 1:		/* Tdie */
 			*val = get_raw_temp(data) - data->temp_offset;
-			if (*val < 0)
+			if (*val < 0 && !data->disp_negative)
 				*val = 0;
 			break;
 		case 2 ... 13:		/* Tccd{1-12} */
@@ -405,6 +413,11 @@ static int k10temp_probe(struct pci_dev *pdev, const struct pci_device_id *id)
 	data->pdev = pdev;
 	data->show_temp |= BIT(TCTL_BIT);	/* Always show Tctl */
 
+	if (boot_cpu_data.x86 == 0x17 &&
+	    strstr(boot_cpu_data.x86_model_id, AMD_I3255_STR)) {
+		data->disp_negative = true;
+	}
+
 	if (boot_cpu_data.x86 == 0x15 &&
 	    ((boot_cpu_data.x86_model & 0xf0) == 0x60 ||
 	     (boot_cpu_data.x86_model & 0xf0) == 0x70)) {